Reviewed in Best of Its Class
Best Launcher Took me some restraint to append an "Ever" to the Best Launcher title. Nova Launcher is frequently updated—it's even got material animations!—and the overall user experience is smooth and mostly lag free (look, my phone's tech-ancient, okay?). And the customisation possibilities are pretty much endless. What more can an Android fan girl want?
Reviewed in Apps Worth The Upgrade Fee
It takes me a while to decide to pay for apps instead of just stick with the freeware versions, but with Nova it was an easy choice. More expensive than the free GO Launcher, but you get what you pay for with no bloat, lightning performance, and easy control.
Reviewed in Essentials
Current favorite launcher. Responsive with a large range of customisation although limited themes - mostly icon packs. I use the premium version for "swipe up" gestures on the dock, along with other gestures (eg. swipe down for notiifcation bar, swipe up, two finger swipe up/down, etc) that allow for efficient app launching.
Accept no substitues! Nova Launcher is the original and most polished customizable launcher for modern Android
Nova Launcher Prime
Unlock the following extras by purchasing Nova Launcher Prime
• Gestures - Swipe, pinch, double tap and more on the home screen to open your favorite apps
• Unread Counts - Never miss a message. Unread count badges for Hangouts, SMS, Gmail and more using the TeslaUnread plugin
• Custom Drawer Groups - Create new tabs or folders in the app drawer
• Hide Apps - Keep a clean app drawer by hiding never used apps
• Icon Swipes - Set custom actions for swiping on app shortcuts or folders
• More scroll effects - Such as Wipe, Accordion, and Throw
Nova Launcher Prime acts as a license to unlock these features in the free Nova Launcher App. You will need to install Nova Launcher first.