About Us

Can you count up to 600,000? Because that's how many apps there are on Google Play – and the number keeps growing. So how do you find the good ones? Easy: Launch Google Play and check out what's featured. But what drives those recommendations are Google algorithms: You're basically looking at fancy search results. We believe there are better ways to find excellent apps and addictive games. We believe in humans over algorithms.

42matters AG team

Playboard is a platform for passionate curators who create custom, handcrafted channels. A channel can be anything from Best Cooking Apps to Fun Parent-Child Time to Apps Worth Rooting Your Phone For. Playboard editors pick the titles for their channels, carefully add the best apps, and often include their own reviews of each app. The best editors get thousands of followers. In other words, it's a community, and offers anyone the chance to nominate their picks for the best, most useful, and most beautiful apps out there.

Playboard is created and developed by 42matters AG, a young (and, if we may say so ourselves, awesome) startup headquartered in Zurich, Switzerland. Scroll down to meet the team.